Abramson, Aldrich, Paolino, and Rohde: 'Sophisticated' voting in the 1988 presidential primaries
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Abramson, Aldrich, Paolino, and Rohde. 1992. 'Sophisticated' voting in the 1988 presidential primaries. APSR 86:55-69.
Voters are strategic ("sophisticated") more than they are sincere.
- Punchline: "U.S. citizens appear to avoid wasting their votes, when they are confronted with a multicandidate campaign in which the wasted vote logic applies."
- In final analysis, both Dems and Repubs have vote preferences consistent with sophisticated voting. Furthermore, voters typically include utility and viability in their calculations.
- Strangely, 15% vote irrationally. They don't vote for their preferred candidate OR the candidate they think is most viable.
Sincere voters consider only their preferences among candidates. Sophisticated voters consider both preferences and viability (probability).
If a voter prefers 'A' to 'B' to 'C', but 'B' and 'C' are the leaders, he might vote strategically for 'B' in order not to waste his vote on a hopeless candidate ('A'). Voting for 'B' becomes more likely as
- 'A' and 'B' become more similar (relative to 'C')
- 'B' becomes more strongly preferred to 'C' (i.e. 'B' and 'C' become more different)
- 'A' becomes less viable, and 'B' and 'C' get into a closer race
Place in the Literature
See Cox's (1997) formalization of Duverger's law, which develops the logic of strategic voting considerably.
ANES Super Tuesday surveys from the 1988 presidential primaries. Measure preferences about candidates with "feeling thermometers." Also ask respondents who they plan to vote for and which candidates are most likely to win the nomination. Examine three time periods: Pre-Iowa, between Iowa and New Hampshire, and between New Hampshire and Super Tuesday.
Advantages of this data:
- No incumbent president running
- Both parties have more than two candidates
- There are no party labels within a primary, so it's a pure open election.
Five Different Tests
- First and second tests: voters vote for the candidate they like the most (they voted for the candidate they rated highest on the thermometer). Distribution of voting types (whether sincere, strategic, etc.) does not vary with political involvement, voting types do vary with preferred candidates, types vary over time in ways consistent with campaign (information). Thus, new information on candidate viability affects candidate preference.
- Third test: assessments of viability will help a voter decide between the first and second preferred candidate. Thus, support given to both inclusion of viability and preference in voting.
- Fourth test: does the name of the candidate determine variation in type of voting? Do people vote for Jackson for different reasons than they vote for Dukakis? Authors find that even among the two least viable candidates, Robertson and Jackson, viability still matters although less so than with the more popular candidates.
- Fifth test: Do people believe their preferred candidate is just more likely to win ("wish fulfillment")? Viability assessments have a small impact on candidate evaluations but evaluations have large impact on viability assessments. So, if I think a candidate is likely to win, that does not make me like her more. But if I already like her, it makes me think she will win. Even with projections, sophisticated voting takes place.
- Although there are a few sincere voters, there are many sophisticated voters.
- Voters tend to overestimate their preferred candidates' viability.
Research by the same authors
Research on similar subjects
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- Cook and Gronke: The skeptical American (2 shared tags)
- Erikson, MacKuen, and Stimson: What moves macropartisanship (2 shared tags)
- Gerber, Green, and Larimer: An Experiment Testing the Relative Effectiveness of Encouraging Voter Participation by Inducing Feelings of Pride or Shame (2 shared tags)
- Larocca and Klemanski: U.S. State Election Reform and Turnout in Presidential Elections (2 shared tags)
- Lupia: Busy voters, agenda control, and the power of information (2 shared tags)
- Mondak et al: Personality and Civic Engagement: An Integrative Framework for the Study of Trait Effects on Political Behavior (2 shared tags)
- Panagopoulos: Timing is Everything? Primacy and Recency Effects in Voter Mobilization Campaigns (2 shared tags)
Abramson, Paul (author) • Aldrich, John (author) • Paolino, Phil (author) • Rohde, David (author) • American Politics • Voting
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